Alex Bond Burnett

Bold Behaviour Lab

Creating better innovators, storytellers and strategists

I've spent 15 years experimenting with behaviour, talent development and innovation in some super cool innovative business with bright brainiacs. I'm writing about what I've learnt. Each week I share a juicy and effective behavioural science experiment that you can use to shift behaviour for stronger talent, tech and transformations.

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8 days ago

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4 min read
Featured Post

009: Why Stories Are 22x More Memorable Than Facts

What If We’re Wired to Care About Stories More Than Facts? HNY to you my Bold Friends! Did you have a good holiday season? Well… maybe the experience was awful. Like giving birth, the memory is always better. Think about it—Christmas might have been chaos. Maybe you were frantically wrapping gifts at midnight, refereeing arguments about goodness knows what, or wondering if the turkey was ever going to defrost. But now, looking back, it doesn’t feel so bad, does it? What sticks in your memory...

2 months ago

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008: The Surprising Secret from Pixar (and a Fish) to Make Ideas Stick

3 months ago

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007: Surprising Lessons in Innovation from Pigeons—And How to Apply Them to Your Team

6 months ago

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4 min read

006: What Cyber Hackers Can Teach You About The Art of Compliance

7 months ago

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3 min read

005: The Delightful Benefits of Negative Campaign Tactics That You Can Leverage At Work

7 months ago

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3 min read

004 The Science Behind Waiting: How it Might Just Make This Email Better

7 months ago

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4 min read

003 And Just Like That... $4 Billion Gone: The Behavioural Science Behind Influence

7 months ago

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4 min read

002 The unbelieveable reason why facts won't change someone's mind

8 months ago

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2 min read

001 Monkey See, Monkey Do: What can make humans (and monkeys) make poor money decisions?